{"id":280121,"date":"2026-02-02T23:59:56","date_gmt":"2026-02-02T23:59:56","guid":{"rendered":"https:\/\/ynz.sa\/?p=280121"},"modified":"2026-02-03T00:22:39","modified_gmt":"2026-02-03T00:22:39","slug":"%d8%ab%d9%86%d8%a7%d8%a6%d9%8a%d8%a9-%d8%b3%d9%86%d8%a7%d8%a8-%d8%b4%d8%a7%d8%aa-%d9%88%d8%aa%d9%8a%d9%83-%d8%aa%d9%88%d9%83","status":"publish","type":"post","link":"https:\/\/ynz.sa\/?p=280121","title":{"rendered":"\u062b\u0646\u0627\u0626\u064a\u0629 &#8220;\u0633\u0646\u0627\u0628 \u0634\u0627\u062a&#8221; \u0648&#8221;\u062a\u064a\u0643 \u062a\u0648\u0643&#8221;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"280121\" class=\"elementor elementor-280121\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dec78d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"4dec78d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6827287 elementor-widget elementor-widget-text-editor\" data-id=\"6827287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>\u062b\u0646\u0627\u0626\u064a\u0629 &#8220;\u0633\u0646\u0627\u0628 \u0634\u0627\u062a&#8221; 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(Snap) \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u062f\u0627\u0648\u0644\u0647\u0627 \u0628\u064a\u0646 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621 \u0648\u0627\u0644\u0639\u0627\u0626\u0644\u0629.<\/span><\/p><p><b>\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632 (AR) \u0643\u0623\u062f\u0627\u0629 \u0646\u0641\u0639\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0627\u0644\u0639\u062f\u0633\u0627\u062a \u0627\u0644\u062a\u0631\u0641\u064a\u0647\u064a\u0629 \u0625\u0644\u0649 &#8220;\u0627\u0644\u0639\u062f\u0633\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629&#8221; \u0627\u0644\u062a\u064a \u062a\u062a\u064a\u062d \u0645\u0639\u0627\u064a\u0646\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0635 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0648\u0627\u0644\u0648\u0627\u0642\u0639 \u0648\u064a\u0642\u0644\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u062c\u0639.<\/span><\/p><p><b>\u062f\u0642\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 (Snap Pixel) \u0627\u0644\u0645\u0637\u0648\u0631 \u0644\u0641\u0647\u0645 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0645 \u0639\u0628\u0631 \u0623\u062c\u0647\u0632\u0629 iOS\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0634\u0643\u0644 \u062d\u0635\u0629 \u0627\u0644\u0623\u0633\u062f \u0645\u0646 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629.<\/span><\/p><h3><b>\u062a\u064a\u0643 \u062a\u0648\u0643: \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a &#8220;\u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0648\u0627\u0644\u0632\u062d\u0645 \u0627\u0644\u062b\u0642\u0627\u0641\u064a&#8221;<\/b><\/h3><p><span style=\"font-weight: 400;\">\u064a\u0645\u062b\u0644 \u062a\u064a\u0643 \u062a\u0648\u0643 &#8220;\u0627\u0644\u0645\u064a\u062f\u0627\u0646 \u0627\u0644\u0639\u0627\u0645&#8221; \u0627\u0644\u0630\u064a \u062a\u062a\u0634\u0643\u0644 \u0641\u064a\u0647 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a (Trends). \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0647\u0646\u0627 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649:<\/span><\/p><p><b>\u0633\u0644\u0637\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0639\u0641\u0648\u064a (UGC):<\/b><span style=\"font-weight: 400;\"> \u064a\u0645\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u062d\u0644\u064a \u0644\u062a\u0635\u062f\u064a\u0642 &#8220;\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629&#8221; \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629. \u0627\u0644\u0646\u062c\u0627\u062d \u0647\u0646\u0627 \u064a\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u062f\u0645\u0627\u062c \u0641\u064a \u0644\u063a\u0629 \u0627\u0644\u0645\u0646\u0635\u0629 \u062f\u0648\u0646 \u0643\u0633\u0631 \u0648\u062a\u064a\u0631\u0629 \u0627\u0644\u062a\u0631\u0641\u064a\u0647.<\/span><\/p><p><b>\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645:<\/b><span style=\"font-weight: 400;\"> \u062a\u064a\u0643 \u062a\u0648\u0643 \u0644\u0627 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 &#8220;\u0645\u0646 \u062a\u062a\u0627\u0628\u0639&#8221; \u0628\u0644 \u0639\u0644\u0649 &#8220;\u0645\u0627 \u064a\u0647\u0645\u0643 \u062d\u0627\u0644\u064a\u0627\u064b&#8221;\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0623\u0633\u0631\u0639 \u0644\u0627\u062e\u062a\u0631\u0627\u0642 \u0641\u0626\u0627\u062a \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0641\u064a \u0648\u0642\u062a \u0642\u064a\u0627\u0633\u064a.<\/span><\/p><p><b>\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 (Social Commerce):<\/b><span style=\"font-weight: 400;\"> \u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0642\u0635\u064a\u0631 \u0645\u0646 \u0644\u062d\u0638\u0629 \u0627\u0644\u0627\u0646\u0628\u0647\u0627\u0631 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0625\u0644\u0649 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0637\u0644\u0628 \u0639\u0628\u0631 \u0645\u062a\u062c\u0631 \u062a\u064a\u0643 \u062a\u0648\u0643\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u0645\u062b\u0627\u0644\u064a\u0627\u064b \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0626\u064a \u0627\u0644\u0633\u0631\u064a\u0639.<\/span><\/p><h3><b>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062b\u0631 (\u062a\u062c\u0631\u0628\u0629 \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a)<\/b><\/h3><p><span style=\"font-weight: 400;\">\u0644\u0641\u0647\u0645 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u060c \u0644\u0646\u062d\u0644\u0644 \u0645\u0633\u0627\u0631 \u0625\u0637\u0644\u0627\u0642 \u0645\u062c\u0645\u0648\u0639\u0629 \u0639\u0637\u0648\u0631 \u0633\u0639\u0648\u062f\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 &#8220;\u0644\u0627\u0641\u064a\u0631\u0646&#8221;.<\/span><\/p><p><b>\u062a\u064a\u0643 \u062a\u0648\u0643 (\u062e\u0644\u0642 \u0627\u0644\u0631\u063a\u0628\u0629): <\/b><span style=\"font-weight: 400;\">\u00a0\u0639\u0628\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 (Spark Ads) \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 5 \u0635\u0646\u0627\u0639 \u0645\u062d\u062a\u0648\u0649 \u00a0(UGC)\u060c \u0633\u062c\u0644\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0646\u062a\u0634\u0627\u0631\u0627\u064b \u0648\u0627\u0633\u0639\u0627\u064b (Reach) \u0623\u062f\u0649 \u0644\u0627\u0631\u062a\u0641\u0627\u0639 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0633\u0645 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0628\u0646\u0633\u0628\u0629 <\/span><b>200% <\/b><span style=\"font-weight: 400;\">. \u00a0\u062a\u064a\u0643 \u062a\u0648\u0643 \u0647\u0646\u0627 \u0644\u0639\u0628 \u062f\u0648\u0631 &#8216;\u0627\u0644\u0645\u0639\u0631\u0641&#8217; \u0627\u0644\u0630\u064a \u0648\u0636\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u062f\u0627\u0626\u0631\u0629 \u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643.<\/span><\/p><p><b>\u0633\u0646\u0627\u0628 \u0634\u0627\u062a (\u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0628\u064a\u0639): <\/b><span style=\"font-weight: 400;\">\u00a0\u0628\u062a\u0641\u0639\u064a\u0644 (Shoppable AR Lens) \u060c \u0633\u062c\u0644\u062a \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 (CVR) \u0623\u0639\u0644\u0649 \u0628\u0646\u0633\u0628\u0629 <\/span><b>2.5% <\/b><span style=\"font-weight: 400;\">\u00a0\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649.<\/span><\/p><p><b>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u062a\u064a\u0643 \u062a\u0648\u0643 \u0646\u062c\u062d \u0641\u064a \u0647\u0646\u062f\u0633\u0629 &#8216;\u0627\u0644\u0631\u063a\u0628\u0629&#8217;\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0641\u0648\u0642 \u0633\u0646\u0627\u0628 \u0634\u0627\u062a \u0641\u064a \u062a\u062d\u0648\u064a\u0644 \u062a\u0644\u0643 \u0627\u0644\u0631\u063a\u0628\u0629 \u0625\u0644\u0649 &#8216;\u0642\u0631\u0627\u0631 \u0634\u0631\u0627\u0626\u064a&#8217; \u0641\u0639\u0644\u064a.&#8221;<\/span><\/p><h3><b>\u00a0\u0645\u0635\u0641\u0648\u0641\u0629 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 (Budget Allocation Matrix)<\/b><\/h3><p><span style=\"font-weight: 400;\">\u062a\u0639\u062a\u0645\u062f \u0646\u0633\u0628 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0639\u0644\u0649 &#8220;\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a&#8221; \u0644\u0644\u062d\u0645\u0644\u0629\u060c \u0648\u0647\u064a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0627\u0644\u062d\u0627\u0644\u064a:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0117b3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"b0117b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a23a0b7 elementor-widget elementor-widget-image\" data-id=\"a23a0b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"325\" src=\"https:\/\/ynz.sa\/wp-content\/uploads\/2026\/02\/New-Project-25.jpg\" class=\"attachment-large size-large wp-image-280128\" alt=\"\" srcset=\"https:\/\/ynz.sa\/wp-content\/uploads\/2026\/02\/New-Project-25.jpg 660w, https:\/\/ynz.sa\/wp-content\/uploads\/2026\/02\/New-Project-25-480x236.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 660px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52cf7a4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"52cf7a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a39e8c3 elementor-widget elementor-widget-text-editor\" data-id=\"a39e8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u0645\u0635\u0641\u0648\u0641\u0629 \u0627\u0644\u062a\u062e\u0635\u064a\u0635<\/span><\/p><h3><b>\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a\u0629: \u0623\u064a\u0646 \u064a\u0643\u0645\u0646 \u0627\u0644\u0639\u0627\u0626\u062f\u061f<\/b><\/h3><p><span style=\"font-weight: 400;\">\u062a\u0634\u064a\u0631 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0635\u0627\u062f\u0631\u0629 \u0639\u0646 (Global Media Insight) \u0648 (Statista) \u062d\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0625\u0644\u0649 \u0623\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 (CAC) \u0641\u064a \u062a\u064a\u0643 \u062a\u0648\u0643 \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0643\u0648\u0646 \u0623\u0642\u0644 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0623\u0648\u0644\u064a\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u062a\u0645\u064a\u0632 \u0633\u0646\u0627\u0628 \u0634\u0627\u062a \u0628\u0623\u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0633\u062a\u0643\u0645\u0627\u0644 \u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062f\u0641\u0639 (Checkout Completion) \u0641\u064a \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0648\u0627\u0644\u0623\u0632\u064a\u0627\u0621.<\/span><\/p><h3><b>\u0645\u0627 \u0648\u0631\u0627\u0621 \u0627\u0644\u0646\u0642\u0631\u0629 (\u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0641\u064a 2026)<\/b><\/h3><p><span style=\"font-weight: 400;\">&#8220;\u0627\u0644\u062a\u0645\u064a\u0632 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u064a\u0648\u0645 \u064a\u0643\u0645\u0646 \u0641\u064a &#8216;\u0646\u0636\u062c \u0627\u0644\u0642\u064a\u0627\u0633&#8217; \u0648\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0633\u0637\u062d\u064a\u0629:<\/span><\/p><p><b>\u0633\u0646\u0627\u0628 \u0634\u0627\u062a \u0648 (CAPI):<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u0633\u0648\u0642 \u064a\u0633\u064a\u0637\u0631 \u0639\u0644\u064a\u0647 \u0646\u0638\u0627\u0645 iOS \u0628\u0646\u0633\u0628\u0629 \u0643\u0628\u064a\u0631\u0629 \u0643\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u0623\u0635\u0628\u062d \u0627\u0644\u0631\u0628\u0637 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0639\u0628\u0631 (Snapchat Conversions API) \u0636\u0631\u0648\u0631\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u0631\u0628\u0637 \u064a\u0636\u0645\u0646 \u062a\u062f\u0641\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0627\u0644\u062e\u0627\u062f\u0645 (Server) \u0644\u0644\u0645\u0646\u0635\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0645\u0645\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0642\u064a\u0648\u062f \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0648\u064a\u0645\u0646\u062d\u0646\u0627 \u0631\u0624\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROAS).<\/span><\/p><p><b>\u062a\u064a\u0643 \u062a\u0648\u0643 \u0648\u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f (Attribution Manager):<\/b><span style=\"font-weight: 400;\"> \u0646\u0639\u062a\u0645\u062f \u0645\u0646\u0647\u062c\u064a\u0629 \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0645\u0645\u062a\u062f\u0629 \u0644\u0640 <\/span><b>28 \u064a\u0648\u0645\u0627\u064b<\/b><span style=\"font-weight: 400;\">. \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0641\u0647\u0645 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u0631\u0627\u0643\u0645\u064a\u061b \u0641\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0630\u064a \u0634\u0627\u0647\u062f\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u062a\u064a\u0643 \u062a\u0648\u0643 \u0627\u0644\u064a\u0648\u0645 \u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u0648 \u0627\u0644\u0645\u062d\u0631\u0643 \u0627\u0644\u062e\u0641\u064a \u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u064a \u0633\u062a\u062a\u0645 \u0644\u0627\u062d\u0642\u0627\u064b \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u0627\u0644\u0645\u0633\u0648\u0642 \u0627\u0644\u0646\u0627\u062c\u062d \u064a\u062d\u0644\u0644 &#8216;\u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0643\u0644\u064a&#8217; \u0644\u0627 &#8216;\u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629&#8217; \u0641\u0642\u0637.&#8221;<\/span><\/p><h3><b>\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u064a \u0648\u0644\u064a\u0633 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a<\/b><\/h3><p><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u062a\u0642\u062a\u0636\u064a \u0639\u062f\u0645 \u0627\u0644\u0646\u0638\u0631 \u0644\u0644\u0645\u0646\u0635\u062a\u064a\u0646 \u0643\u062e\u0635\u0648\u0645\u060c \u0628\u0644 \u0643\u0640 &#8220;\u0646\u0638\u0627\u0645 \u0628\u064a\u0626\u064a&#8221; \u0645\u062a\u0643\u0627\u0645\u0644. \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0642\u062f \u064a\u0643\u062a\u0634\u0641 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0628\u0631 &#8220;\u0645\u0631\u0627\u062c\u0639\u0629 \u0639\u0641\u0648\u064a\u0629&#8221; \u0641\u064a \u062a\u064a\u0643 \u062a\u0648\u0643\u060c \u0644\u0643\u0646\u0647 \u064a\u062a\u0634\u0627\u0648\u0631 \u062d\u0648\u0644\u0647 \u0645\u0639 \u0627\u0644\u0645\u0642\u0631\u0628\u064a\u0646 \u0639\u0628\u0631 \u0633\u0646\u0627\u0628 \u0634\u0627\u062a\u060c \u0648\u064a\u062a\u0645\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0639\u062f \u0631\u0624\u064a\u0629 \u0639\u062f\u0633\u0629 AR \u062a\u0638\u0647\u0631 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0645\u0646\u0632\u0644\u0647.<\/span><\/p><p><b>\u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629:<\/b><span style=\"font-weight: 400;\"> \u064a\u062c\u0628 \u0623\u0646 \u062a\u0646\u062a\u0642\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0645\u0631\u0648\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u0642\u0646\u0627\u062a\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 &#8220;\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0644\u062d\u0638\u064a&#8221; \u0648\u0644\u064a\u0633 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0645\u0633\u0628\u0642\u0629. \u0627\u0644\u062e\u0628\u0631\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u062a\u062b\u0628\u062a \u0623\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0647\u064a \u0648\u0633\u0627\u0626\u0644\u060c \u0648\u0627\u0644\u063a\u0627\u064a\u0629 \u0647\u064a \u0627\u0644\u062a\u0648\u0627\u062c\u062f \u062d\u064a\u062b \u064a\u0648\u062c\u062f &#8220;\u0627\u0646\u062a\u0628\u0627\u0647&#8221; \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0644\u062d\u0638\u0629.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0644\u062a\u0639\u0638\u064a\u0645<\/span> <span style=\"font-weight: 400;\">\u0627\u0644\u0642\u064a\u0645\u0629\u060c<\/span> <span style=\"font-weight: 400;\">\u0646\u0646\u0635\u062d<\/span> <span style=\"font-weight: 400;\">\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/span><span style=\"font-weight: 400;\"> &#8220;<\/span><span style=\"font-weight: 400;\">\u0646\u0638\u0627\u0645<\/span> <span style=\"font-weight: 400;\">\u0627\u0644\u0625\u0633\u0646\u0627\u062f<\/span> <span style=\"font-weight: 400;\">\u0627\u0644\u0645\u062a\u0639\u062f\u062f<\/span><span style=\"font-weight: 400;\">&#8221; (Multi-Touch Attribution). <\/span><span style=\"font-weight: 400;\">\u0644\u0627<\/span> <span style=\"font-weight: 400;\">\u062a\u0645\u0646\u062d<\/span> <span style=\"font-weight: 400;\">\u0627\u0644\u0641\u0636\u0644<\/span> <span style=\"font-weight: 400;\">\u0644\u0644\u0645\u0646\u0635\u0629<\/span> <span style=\"font-weight: 400;\">\u0627\u0644\u062a\u064a<\/span> <span style=\"font-weight: 400;\">\u062a\u0645\u062a<\/span> <span style=\"font-weight: 400;\">\u0645\u0646\u0647\u0627<\/span> <span style=\"font-weight: 400;\">\u0627\u0644\u0646\u0642\u0631\u0629<\/span> <span style=\"font-weight: 400;\">\u0627\u0644\u0623\u062e\u064a\u0631\u0629<\/span> <span style=\"font-weight: 400;\">\u0641\u0642\u0637\u060c<\/span> <span style=\"font-weight: 400;\">\u0628\u0644<\/span> <span style=\"font-weight: 400;\">\u062d\u0644\u0644<\/span> <span style=\"font-weight: 400;\">\u0643\u064a\u0641<\/span> <span style=\"font-weight: 400;\">\u0633\u0627\u0647\u0645<\/span> <span style=\"font-weight: 400;\">\u062a\u064a\u0643<\/span> <span style=\"font-weight: 400;\">\u062a\u0648\u0643<\/span> <span style=\"font-weight: 400;\">\u0641\u064a<\/span><span style=\"font-weight: 400;\"> &#8220;<\/span><span style=\"font-weight: 400;\">\u062a\u062b\u0642\u064a\u0641<\/span><span style=\"font-weight: 400;\">&#8221; 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\u064a\u0645\u062b\u0644 \u062a\u064a\u0643 \u062a\u0648\u0643 &#8220;\u0627\u0644\u0645\u064a\u062f\u0627\u0646 \u0627\u0644\u0639\u0627\u0645&#8221; \u0627\u0644\u0630\u064a \u062a\u062a\u0634\u0643\u0644 \u0641\u064a\u0647 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a (Trends). \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0647\u0646\u0627 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649: \u0633\u0644\u0637\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0639\u0641\u0648\u064a (UGC): \u064a\u0645\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u062d\u0644\u064a \u0644\u062a\u0635\u062f\u064a\u0642 &#8220;\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629&#8221; \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629. \u0627\u0644\u0646\u062c\u0627\u062d \u0647\u0646\u0627 \u064a\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u062f\u0645\u0627\u062c \u0641\u064a \u0644\u063a\u0629 \u0627\u0644\u0645\u0646\u0635\u0629 \u062f\u0648\u0646 \u0643\u0633\u0631 \u0648\u062a\u064a\u0631\u0629 \u0627\u0644\u062a\u0631\u0641\u064a\u0647. \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645: \u062a\u064a\u0643 \u062a\u0648\u0643 \u0644\u0627 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 &#8220;\u0645\u0646 \u062a\u062a\u0627\u0628\u0639&#8221; \u0628\u0644 \u0639\u0644\u0649 &#8220;\u0645\u0627 \u064a\u0647\u0645\u0643 \u062d\u0627\u0644\u064a\u0627\u064b&#8221;\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0623\u0633\u0631\u0639 \u0644\u0627\u062e\u062a\u0631\u0627\u0642 \u0641\u0626\u0627\u062a \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0641\u064a \u0648\u0642\u062a \u0642\u064a\u0627\u0633\u064a. \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 (Social Commerce): \u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0642\u0635\u064a\u0631 \u0645\u0646 \u0644\u062d\u0638\u0629 \u0627\u0644\u0627\u0646\u0628\u0647\u0627\u0631 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0625\u0644\u0649 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0637\u0644\u0628 \u0639\u0628\u0631 \u0645\u062a\u062c\u0631 \u062a\u064a\u0643 \u062a\u0648\u0643\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u0645\u062b\u0627\u0644\u064a\u0627\u064b \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0626\u064a \u0627\u0644\u0633\u0631\u064a\u0639. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062b\u0631 (\u062a\u062c\u0631\u0628\u0629 \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a) \u0644\u0641\u0647\u0645 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u060c \u0644\u0646\u062d\u0644\u0644 \u0645\u0633\u0627\u0631 \u0625\u0637\u0644\u0627\u0642 \u0645\u062c\u0645\u0648\u0639\u0629 \u0639\u0637\u0648\u0631 \u0633\u0639\u0648\u062f\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 &#8220;\u0644\u0627\u0641\u064a\u0631\u0646&#8221;. \u062a\u064a\u0643 \u062a\u0648\u0643 (\u062e\u0644\u0642 \u0627\u0644\u0631\u063a\u0628\u0629): \u00a0\u0639\u0628\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 (Spark Ads) \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 5 \u0635\u0646\u0627\u0639 \u0645\u062d\u062a\u0648\u0649 \u00a0(UGC)\u060c \u0633\u062c\u0644\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0646\u062a\u0634\u0627\u0631\u0627\u064b \u0648\u0627\u0633\u0639\u0627\u064b (Reach) \u0623\u062f\u0649 \u0644\u0627\u0631\u062a\u0641\u0627\u0639 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0633\u0645 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0628\u0646\u0633\u0628\u0629 200% . \u00a0\u062a\u064a\u0643 \u062a\u0648\u0643 \u0647\u0646\u0627 \u0644\u0639\u0628 \u062f\u0648\u0631 &#8216;\u0627\u0644\u0645\u0639\u0631\u0641&#8217; \u0627\u0644\u0630\u064a \u0648\u0636\u0639 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u062f\u0627\u0626\u0631\u0629 \u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0633\u0646\u0627\u0628 \u0634\u0627\u062a (\u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0628\u064a\u0639): \u00a0\u0628\u062a\u0641\u0639\u064a\u0644 (Shoppable AR Lens) \u060c \u0633\u062c\u0644\u062a \u0627\u0644\u0645\u0646\u0635\u0629 \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 (CVR) \u0623\u0639\u0644\u0649 \u0628\u0646\u0633\u0628\u0629 2.5% \u00a0\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649. \u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629: \u062a\u064a\u0643 \u062a\u0648\u0643 \u0646\u062c\u062d \u0641\u064a \u0647\u0646\u062f\u0633\u0629 &#8216;\u0627\u0644\u0631\u063a\u0628\u0629&#8217;\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0641\u0648\u0642 \u0633\u0646\u0627\u0628 \u0634\u0627\u062a \u0641\u064a \u062a\u062d\u0648\u064a\u0644 \u062a\u0644\u0643 \u0627\u0644\u0631\u063a\u0628\u0629 \u0625\u0644\u0649 &#8216;\u0642\u0631\u0627\u0631 \u0634\u0631\u0627\u0626\u064a&#8217; \u0641\u0639\u0644\u064a.&#8221; \u00a0\u0645\u0635\u0641\u0648\u0641\u0629 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 (Budget Allocation Matrix) \u062a\u0639\u062a\u0645\u062f \u0646\u0633\u0628 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0639\u0644\u0649 &#8220;\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a&#8221; \u0644\u0644\u062d\u0645\u0644\u0629\u060c \u0648\u0647\u064a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0627\u0644\u062d\u0627\u0644\u064a: \u0645\u0635\u0641\u0648\u0641\u0629 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a\u0629: \u0623\u064a\u0646 \u064a\u0643\u0645\u0646 \u0627\u0644\u0639\u0627\u0626\u062f\u061f \u062a\u0634\u064a\u0631 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0635\u0627\u062f\u0631\u0629 \u0639\u0646 (Global Media Insight) \u0648 (Statista) \u062d\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0625\u0644\u0649 \u0623\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 (CAC) \u0641\u064a \u062a\u064a\u0643 \u062a\u0648\u0643 \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u062a\u0643\u0648\u0646 \u0623\u0642\u0644 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0623\u0648\u0644\u064a\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u062a\u0645\u064a\u0632 \u0633\u0646\u0627\u0628 \u0634\u0627\u062a \u0628\u0623\u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0627\u0633\u062a\u0643\u0645\u0627\u0644 \u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062f\u0641\u0639 (Checkout Completion) \u0641\u064a \u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0648\u0627\u0644\u0623\u0632\u064a\u0627\u0621. \u0645\u0627 \u0648\u0631\u0627\u0621 \u0627\u0644\u0646\u0642\u0631\u0629 (\u0647\u0646\u062f\u0633\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0641\u064a 2026) &#8220;\u0627\u0644\u062a\u0645\u064a\u0632 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u064a\u0648\u0645 \u064a\u0643\u0645\u0646 \u0641\u064a &#8216;\u0646\u0636\u062c \u0627\u0644\u0642\u064a\u0627\u0633&#8217; \u0648\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0633\u0637\u062d\u064a\u0629: \u0633\u0646\u0627\u0628 \u0634\u0627\u062a \u0648 (CAPI): \u0641\u064a \u0633\u0648\u0642 \u064a\u0633\u064a\u0637\u0631 \u0639\u0644\u064a\u0647 \u0646\u0638\u0627\u0645 iOS \u0628\u0646\u0633\u0628\u0629 \u0643\u0628\u064a\u0631\u0629 \u0643\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u0623\u0635\u0628\u062d \u0627\u0644\u0631\u0628\u0637 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0639\u0628\u0631 (Snapchat Conversions API) \u0636\u0631\u0648\u0631\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u0631\u0628\u0637 \u064a\u0636\u0645\u0646 \u062a\u062f\u0641\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0627\u0644\u062e\u0627\u062f\u0645 (Server) \u0644\u0644\u0645\u0646\u0635\u0629 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0645\u0645\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0642\u064a\u0648\u062f \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629 \u0648\u064a\u0645\u0646\u062d\u0646\u0627 \u0631\u0624\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROAS). \u062a\u064a\u0643 \u062a\u0648\u0643 \u0648\u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f (Attribution Manager): \u0646\u0639\u062a\u0645\u062f \u0645\u0646\u0647\u062c\u064a\u0629 \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0627\u0644\u0645\u0645\u062a\u062f\u0629 \u0644\u0640 28 \u064a\u0648\u0645\u0627\u064b. \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0641\u0647\u0645 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u062a\u0631\u0627\u0643\u0645\u064a\u061b \u0641\u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0630\u064a \u0634\u0627\u0647\u062f\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u062a\u064a\u0643 \u062a\u0648\u0643 \u0627\u0644\u064a\u0648\u0645 \u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u0648 \u0627\u0644\u0645\u062d\u0631\u0643 \u0627\u0644\u062e\u0641\u064a \u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u062a\u064a \u0633\u062a\u062a\u0645 \u0644\u0627\u062d\u0642\u0627\u064b \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u0627\u0644\u0645\u0633\u0648\u0642 \u0627\u0644\u0646\u0627\u062c\u062d \u064a\u062d\u0644\u0644 &#8216;\u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0643\u0644\u064a&#8217; \u0644\u0627 &#8216;\u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629&#8217; \u0641\u0642\u0637.&#8221; \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u064a \u0648\u0644\u064a\u0633 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u062a\u0642\u062a\u0636\u064a \u0639\u062f\u0645 \u0627\u0644\u0646\u0638\u0631 \u0644\u0644\u0645\u0646\u0635\u062a\u064a\u0646 \u0643\u062e\u0635\u0648\u0645\u060c \u0628\u0644 \u0643\u0640 &#8220;\u0646\u0638\u0627\u0645 \u0628\u064a\u0626\u064a&#8221; \u0645\u062a\u0643\u0627\u0645\u0644. \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0642\u062f \u064a\u0643\u062a\u0634\u0641 \u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0628\u0631 &#8220;\u0645\u0631\u0627\u062c\u0639\u0629 \u0639\u0641\u0648\u064a\u0629&#8221; \u0641\u064a \u062a\u064a\u0643 \u062a\u0648\u0643\u060c \u0644\u0643\u0646\u0647 \u064a\u062a\u0634\u0627\u0648\u0631 \u062d\u0648\u0644\u0647 \u0645\u0639 \u0627\u0644\u0645\u0642\u0631\u0628\u064a\u0646 \u0639\u0628\u0631 \u0633\u0646\u0627\u0628 \u0634\u0627\u062a\u060c \u0648\u064a\u062a\u0645\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0639\u062f \u0631\u0624\u064a\u0629 \u0639\u062f\u0633\u0629 AR \u062a\u0638\u0647\u0631 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0645\u0646\u0632\u0644\u0647. \u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629: \u064a\u062c\u0628 \u0623\u0646 \u062a\u0646\u062a\u0642\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0645\u0631\u0648\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u0642\u0646\u0627\u062a\u064a\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 &#8220;\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0644\u062d\u0638\u064a&#8221; 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(Multi-Touch Attribution). \u0644\u0627 \u062a\u0645\u0646\u062d \u0627\u0644\u0641\u0636\u0644 \u0644\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u062a \u0645\u0646\u0647\u0627 \u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0641\u0642\u0637\u060c \u0628\u0644 \u062d\u0644\u0644 \u0643\u064a\u0641 \u0633\u0627\u0647\u0645 \u062a\u064a\u0643 \u062a\u0648\u0643 \u0641\u064a &#8220;\u062a\u062b\u0642\u064a\u0641&#8221; \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0633\u0646\u0627\u0628 \u0634\u0627\u062a \u0641\u064a &#8220;\u0625\u0642\u0646\u0627\u0639\u0647&#8221; \u0628\u0627\u0644\u0648\u0644\u0627\u0621.<\/p>\n","protected":false},"author":1,"featured_media":280122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-280121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7"],"_links":{"self":[{"href":"https:\/\/ynz.sa\/index.php?rest_route=\/wp\/v2\/posts\/280121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ynz.sa\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ynz.sa\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ynz.sa\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ynz.sa\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=280121"}],"version-history":[{"count":10,"href":"https:\/\/ynz.sa\/index.php?rest_route=\/wp\/v2\/posts\/280121\/revisions"}],"predecessor-version":[{"id":280135,"href":"https:\/\/ynz.sa\/index.php?rest_route=\/wp\/v2\/posts\/280121\/revisions\/280135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ynz.sa\/index.php?rest_route=\/wp\/v2\/media\/280122"}],"wp:attachment":[{"href":"https:\/\/ynz.sa\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=280121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ynz.sa\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=280121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ynz.sa\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=280121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}