X Client Council

November 17, 2024

RIYADH, Saudi Arabia – X, the social media platform formerly known as Twitter, held its highly anticipated Client Council meeting in Riyadh today, emphasizing its commitment to the Kingdom and its vision for a future fueled by innovation and growth. The event brought together senior executives from X, including CEO Linda Yaccarino, and key figures from the Saudi advertising and media landscape.

Saudi Arabia: A Hub for Digital Growth

X highlighted Saudi Arabia’s emergence as a dynamic hub for digital growth and creativity. With a young and tech-savvy population, the Kingdom presents a significant opportunity for brands to connect with audiences in meaningful ways. X underscored its role as a platform where users can access real-time news and information, staying connected with the world around them.

Impressive Engagement Metrics

The company presented compelling data showcasing the platform’s impressive engagement metrics. With 362 billion daily user seconds globally and 14.21 billion in Saudi Arabia, X demonstrated its reach and influence. A staggering 8.2 billion daily video views and 9 billion monthly active minutes further solidified its position as a leading platform for content consumption. In Saudi Arabia, video consumption is particularly strong, with 6.5 million users engaging with video content daily.

Grok: Leading the AI Revolution

X emphasized its commitment to innovation, particularly in the realm of artificial intelligence. Grok, X’s AI tool, is positioned as a game-changer, making X the most AI-driven platform today. This focus on AI is expected to enhance user experience and provide brands with powerful tools to engage their audiences.

Strategic Partnerships and Shared Values

The meeting emphasized the strong alignment between X and Saudi Arabia’s Vision 2030. Both share a passion for innovation and a belief in limitless possibilities. X’s commitment to fostering meaningful connections within nations resonated with the audience, highlighting the platform’s role in facilitating communication and cultural exchange.

X: A Powerful Tool for Brands

X outlined its value proposition for advertisers, emphasizing its ability to enhance visibility and strengthen brand connections. Tools like Radar, which allows real-time trend analysis, empower brands to stay ahead of the curve and engage with their target audiences effectively. X also showcased its “Originals” program, highlighting its commitment to visual production and providing brands with creative avenues to connect with consumers.

Key Takeaways for Advertisers

• Embrace the Saudi Market: X’s strong presence and engagement in Saudi Arabia make it an essential platform for brands looking to connect with this growing and influential market.
• Leverage AI-Powered Tools: Grok and other AI-driven features offer exciting opportunities for brands to personalize their messaging and enhance user engagement.
• Invest in Video Content: The platform’s high video consumption rates underscore the importance of incorporating video into marketing strategies.
• Growth opportunities with X: X’s commitment to innovation and collaboration presents valuable opportunities for brands to co-create engaging content and reach new audiences.

The X Client Council meeting in Riyadh served as a powerful reminder of the platform’s relevance and potential in the Kingdom. As Saudi Arabia continues its digital transformation, X is poised to play a pivotal role in connecting brands with consumers and shaping the future of communication in the region.