ميزانية التسويق

ميزانية التسويق

هل ميزانيتك التسويقية "ثقب أسود" يبتلع الأرباح؟ قصة 7 تسريبات وكيف تسدها لتضاعف نموك 8 مايو 2025تخيل هذا السيناريو: تجلس في مكتبك، تراجع تقارير نهاية الشهر. أرقام الإنفاق التسويقي أمامك تبدو صحية، بل ومرتفعة. لكن عندما تنظر إلى أرقام النمو، العائد على الاستثمار، أو...
X Client Council

X Client Council

X Client Council in Riyadh: A Platform for Growth, Innovation, and Connection in the Kingdom November 17, 2024RIYADH, Saudi Arabia – X, the social media platform formerly known as Twitter, held its highly anticipated Client Council meeting in Riyadh today, emphasizing...
The Y&Z Approach

The Y&Z Approach

Igniting Your Lead Generation Engine: The Y&Z Approach December 10, 2024At Y&Z, we believe in transformation, not just as a destination, but as a continuous journey. This philosophy is deeply ingrained in our approach to advertising and lead generation. We...
The Untaught Skill

The Untaught Skill

The Untaught Skill That Could Make or Break Your Business December 10, 2024At Y&Z, we believe communication is the lifeblood of any successful business. Yet, it’s a skill often overlooked and underdeveloped, we’re taught countless subjects in school,...
The future of Negotiation

The future of Negotiation

Lessons from a Master: The future of Negotiation by Chris Voss November 20, 2024A Perspective on Negotiation in the Modern Business LandscapeIn today’s intricate business landscape, negotiation stands as a pivotal skill, not just for securing deals but also for...
The Ai Monstor

The Ai Monstor

The Unburdening: How Technology is Inviting Us to Reclaim the Soul of Our Work In the relentless hum of today’s discourse, the rise of advanced technology, particularly Artificial Intelligence, often forces us into a binary ‘AI good’ or ‘AI...